For Business

 

Here are some facts and numbers that we think might be very interesting to consider…                                who will find this info interesting?

  • business owners (of any kind)

  • marketers

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Mobile Barcodes are printed symbols that link consumers with interactive content

  • Access to critical information is quick and easy
  • Provides relevant information when and where you need it most

Marketing/advertising

  • Transforms traditional mediums into interactive digital media – a powerful new media form where print, mobile and web converge
  • Dramatically broadens the scope of mobile marketing opportunity
  • Leverages unmeasured media (packaging, direct mail, in-store display, etc.) that add to the potential ubiquity of the medium

Commerce/Retail

  • Shortens sales cycles – influences buying decisions in and out of store
  • Supports partner marketing, marketing coop and up-sell opportunities through product tie ins

Why Brands Should Care:

  • Barcodes allow traditional media to become interactive and measurable!
  • Enables consumers to engage with the brand or product from anywhere
  • Establishes relationships with consumers
  • Accurately measures campaign performance in real-time (integral to kupoya’s offering)
  • Influences purchase decisions
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Mobile is quickly becoming a critical component in the advertisement mix

What Marketers and Advertisers want?

 > Marketers place high value on social media: A significant 90% of marketers indicate that social media is important for their business. > Measurement and integration are top areas marketers want to master: One third of all social media marketers want to know how to monitor and measure the return on investment (ROI) of social media and integrate their social media activities. > Marketers seek to learn more about Facebook: 70% of marketers want to learn more about Facebook. > The top benefits of social media marketing: The number-one advantage of social media marketing is generating more business exposure, as indicated by 88% of marketers. Increased traffic (72%) and improved search rankings (62%) were also major advantages.

What Business owners want?

businesses want to know how they can effectively find the target audience with social media? A significant number of business owners are seeking ways to locate their ideal audience among the countless masses using social media. > businesses want to grab the attention of prospective customers through social media > businesses want to stand out—without resorting to gimmicks that only provide short-term gain.